How to localize model photos for each market without a reshoot

Keep the approved shoot and swap in a different approved model for each market. Headloom replaces the whole head, face and hair together, and leaves the garment, pose, hands and light as shot. One set of product photos becomes a set per country in about a minute per photo, without booking a new shoot.

By Suraj Narayanan · Updated 21 October 2026

Why brands localize the model

A head swap lets one approved shoot work in several markets. Brands that sell in more than one country often want shoppers to see someone who looks local: the same dress on a model a UK shopper, an Indian shopper or a Japanese shopper recognises as familiar. Booking a full shoot per market multiplies model fees, studio days and sample shipping.

The garment is the product, and it was already shot and approved. Only the person needs to change.

What a per-market set looks like

1. The approved shoot. Your existing on-model product photos. Garment, fit, pose and light are final.
2. One approved head per market. A short headshot session with a local model who has agreed, or a model you already work with in that country. One clear, front-facing photo is enough.
3. Swap. Upload each product photo with that market's head. About a minute later, including the safety check, you get the same photo with the new person. The face, hairline and hair are rebuilt together. It does not keep the original hair.
4. Publish per storefront. Put each set on its country store.

Results come back in high resolution, with no pixel shift, so the garment lines up with the photo you approved.

Keep it consistent within a market

Reuse the same approved head file for every photo in one market, so each storefront shows one person across the range. Louis Philippe uses Headloom for its shirt catalogue, with one approved face across every shirt. The same idea works per country.

When not to do this

• If the original model's contract covers only certain markets, check it before changing anything. A swap replaces the person; it doesn't extend anyone's licence.
• Don't use a real person's face without their agreement, and don't use celebrities or public figures.
• Some shoppers react badly to undisclosed AI people. Follow each market's labelling rules. Headloom adds an "AI-edited" marker to the file's metadata.

This is general information, not legal advice.

Uploads are deleted within 24 hours of upload and results within 24 hours of being made. We never use photos or results to train AI models. The details are on the responsible use page.

Cost

One market's test fits the free start: 5 free swaps when you sign up, during beta. See pricing for monthly plans. For a catalogue across many markets, read how to keep one model face consistent across a catalogue, or talk to us.

Questions